Women love to be in style and flaunt everything that’s in vogue, right down to the latest shades of hair color. However, due to the harsh sun and other factors of this region, it is a real challenge to retain the shine and vibrancy of hair color. Thus, every woman’s need is a product that keeps their hair color long-lastingly blooming. Keeping in mind these needs, Matrix Biolage presents Colorcaretherapie that channels the goodness and properties of the Orchid providing women with a solution to keep their hair color blooming. Matrix Biolage has been inspired by the extraordinary color brilliance the Orchid flower possess, appearing as though their color never fades. These flowers maintain their full dimension of color during their life mainly thanks to the built-in protection of Flavonoids, known to serve as UV shields. Inspired by the flower, Biolage presents the new generation Colorcaretherapie, which is a professional range of low-pH formulas containing Orchid + UV Complex that moisturize and protect the depth, seal tone and reveal shine in color-treated hair. Committed to caring for your hair, Biolage presents a revolutionary range that provides colored hair with ultimate care and protection. This unique hair care range contains absolutely no paraben or synthetic dye and consists of the following products that function in their own unique way: Color Care shampoo for cleansing: gently cleanses the hair with low pH level and nourishes it, helping to preserve lasting color vibrancy while leaving hair petal-soft and shiny. Color Care Conditioner for conditioning: The low pH conditioner moisturizes to enhance color’s vibrant bloom while untangling hair and leaving it smooth. Color Bloom Masque for care: Silicone free, this masque wraps strands in nourishment to brighten and renew color treated hair. Adds silkiness without silicone and shines hair without buildup, thus preserving color’s vibrant bloom with a UV filter while sealing the cuticle with a low-pH formula. Shine shake to create: Maintains color depth with UV fade filter and moisture, retains tone with ideal pH to help keep cuticle tight and illuminates shine with porosity-smoothers that polish the surface. The Biolage Colorcaretherapie care cycle begins with a professional in salon treatment wherein your hairdresser recommends the perfect color service suitable for you, which can subsequently be maintained at home daily, with periodical salon visits. Get started on the enhancement of vibrancy of your hair color and softness of your hair as the new Color Bloom Masque works its magic on your locks. Orchids never seem to fade, and Matrix Biolage’s new generation Colorcaretherapie ensures that neither does your hair color.