A UAE newspaper has said that in the age of social media and advanced technology, one might think that radio would be a dying medium. But international research shows that despite the challenges, radio is thriving.
"The UAE has one of the most sophisticated radio ­markets in the region, according to a media-monitoring report by Northwestern University in Qatar last year," said The National in an editorial on Monday.
The paper continued, "We have a vibrant mix of radio stations in many languages catering to different age groups. This year, Abu Dhabi Media relaunched Radio 1 and Radio 2, targeting 18-to-30 year olds and 30-to-45 year olds. So, what’s the secret behind radio’s enduring appeal? "Perhaps it is because radio remains a near constant companion in our ever more complex world. We can listen to it during our daily commute, at home or in the park, without needing to connect to Wi-Fi or to subscribe to some digital service or other. It can connect with us without the need for algorithms or artificial intelligence. It is, in short, a friend, albeit a wonderfully old world and unreconstructed one. Long may it stay that way."

Source: WAM