US Agency for International Development Chief Innovation Officer and Senior Counsellor Dr. Maura O’Neill; Qtel Group CEO Dr. Nasser Marafih; Australian Agency for International Development Assistant Director General Jenny Da Rin and GSMA Development Fund Managing Director Chris Locke have announced the launch of the GSMA mWomen Design Challenge: Redefining the User Experience at this year’s Social Good Summit in New York. The GSMA mWomen Design Challenge is seeking to engage the global digital design community for solutions that will make the smartphone user experience more intuitive, particularly for women in developing countries who, because of lack of opportunity, struggle with technical literacy. Mobile phone use in the developing world is exploding, yet women are at risk of being left behind. On average, GSMA research shows women to be 21 per cent less likely than men to own a mobile phone in low-to middle-income countries. The resulting mobile phone gender gap represents as many as 300 million women in the developing world who do not have access to this potentially life-enhancing tool.