High street retailer Splash has revamped its product portfolio and now offers a new store design symbolising a year of “New Beginnings”. With an eye for the latest global trends, the brand moves forward to redefine its product portfolio with the existing brand philosophy. The twin concepts reflect a young and very vibrant attitude, while offering a glimpse into the future of the evolving Splash brand with its fresh look and feel. “Splash’s journey into the world of fashion started 19 years ago when we opened our very first store in Sharjah. We started as a trading house and over the years constantly adapted and revamped our offerings to recognise the burgeoning fashion interests of our customers to become a brand with its pulse firmly on fashion,” Splash and Iconic CEO Raza Beig said. “The introduction of uni-brand is a strategic move and an essential brand strategy, as over the years we have seen a pattern evolve where people shop at Splash irrespective of the brand name. This was further endorsed when we conducted a research with a 1000 customer sample size across the GCC.” The international brand portfolio of Splash will also see a revamp as newer designs and cleaner showcasing of merchandise is introduced, in order to further engage the customer and make shopping at Splash an experience to look forward to. The new store format is based on the concept and philosophy of fashionism. Taking cues from the Splash Fashion Show, the store is designed on the pillars of fashion, creativity and party. From khaleejtimes