Boucheron “Ma Jolie” collection

The rich archives of Boucheron, that span over 150 years, have once again been the inspiration for a new collection that taps into a woman’s desire to pamper herself and take pleasure in the ritual of self adornment. This newest addition to the Boucheron family has been baptized Ma Jolie and its sole purpose is to enhance the radiance and beauty of the woman who has chosen to wear it. The name says it all, Ma Jolie, my lovely, a whispered endearment spoken by a husband, boyfriend or lover that never ceases to thrill, takes physical shape in the form of this dazzling collection. The jewelry takes its cue from the 1950s when woman took the time to indulge in the art of preparation. Relaxing in their boudoirs and surrounding themselves with power puffs, perfumes, gold compacts and tortoise shell combs. It was a golden age when the beauty ritual was still a sacred practice. In perfect harmony with the current mood to return to the shapely silhouette of the 1950s, Boucheron has picked up on the l’air du temps and created a collection that celebrates the glamour of that time but brings it into the twenty-first century. It is from the 1950s era that the craftsmen of Boucheron discovered a pair of brooches that echoed the shape of a powder puff. These heritage pieces became the starting point from which artisans in the Boucheron ateliers crafted the Ma Jolie collection. Using modern techniques, in the almost invisible settings, placement of the stones and the framework swirls of gold tines, the artisans were able to give the Ma Jolie jewelry a feeling of lightness and volume as well as an intensity of color that radiates out through the gem stones. The Ma Jolie collection is a celebration of all things feminine and is imbued with a youthful fifties flair of astonishing beauty.