Bulgari by Zaha Hadid Architects

The renowned geometrical structures and brilliance of Bulgari’s jewellery has informed the design of this bespoke installation. Showcasing Bugari’s unique and irreplaceable collection of historical pieces, the rhythmic, asymmetrical design translates the flawless continuity of the Tubogas bracelets in a dynamic arrangement that envelops each visitor to the exhibition; a signature gesture: unmistakably Hadid. Volumetric and crystalline, the faceted display cases are integrated within this formal composition, suspending each piece to reveal the intricate precision and unrivalled craftsmanship of Bulgari’s celebrated collection. GEOMETRY OF NATURE The beauty and shapes of gem stones have fascinated people for thousands of years. Gems crystallize through time from chaos to astonishingly beautiful formations, and inspire artists. Rare are those who dare to use the beauty of gems in its original form. From tumbled stones to rough crystals Bulgari creations borrow shapes from nature in their uncut forms and highest attributes, untouched from deep within the earth’s crust, to become an exclusive and magnificent jewels: pure design of nature. PATTERN AND FORM Emblem of life, wisdom and eternity, the serpent has always been a fixture in the jeweler’s repertoire, from Hellenism to our own day, and is a cornerstone of the history of Bulgari style. Today, the expressive power of this ancient symbol has returned, speaking a contemporary creative language that offers a new interpretation of an ancient tradition that connects it seamlessly to the Bulgari heritage. LINKING THE PAST WITH THE FUTURE The pattern is crafted in a way that establishes continuity with the past while imbuing each module with modernity.