Fashion brand Stradivarius to open first UK store

Stradivarius, the global women’s fashion and accessories brand, will open its first UK store at London’s Westfield Stratford later this summer. The store will be the UK flagship for the Stradivarius brand and extends its presence to 874 stores in 60 countries. Stradivarius is part of the Inditex Group, which has commercial brands including Zara, Pull&Bear, Massimo Dutti, Bershka, Oysho, Zara Home and Uterqüe. The brand’s first UK store opening follows the successful launch of a UK e-commerce site for the brand in October 2013. The Stradivarius store at Westfield Stratford will showcase the brand’s new “Bohème” store concept, which brings together opposing styles in a 389 sq m space. Stradivarius, aimed at women aged 20 to 35, is celebrating its 20th anniversary this year and is the sixth Inditex brand to establish a store presence in the UK.