Johnnie Walker Red Label collaborates with Oliver Sweeney

Whisky brand Johnnie Walker Red Label has teamed up with men's footwear and accessories brand Oliver Sweeney, to launch the Johnnie Walker Oliver Sweeney Brogue. The brogue style has been constructed so that within each heel there is a miniature of Johnnie Walker Red Label whisky. Housed in the shoe box is a bottle of ginger ale and a recipe card for the new Johnnie & Ginger drink recipe. Oliver Sweeney has created 130 pairs, each taking two days to make, using only the finest calf leather – completed with the Johnnie Walker ‘striding man’ tattooed directly onto the leather. The design also sees the signature red label colours feature in the stitching, inner sole and dust bag, while the leather is a tanned whisky colour. The launch comes as the whisky brand launches The Bold Collections; a series of ventures fusing drinks and design. They are now available in Oliver Sweeney stores and for pre-order from oliversweeney.com.