Leia Lingerie announce sales surge for smaller cup sizes

Leia’s allows women to buy underwear, swimwear and sportswear online. They offer a number of underwear brands, such as Huit, Wacoal and http://www.leialingerie.com/lingerie/btemptd.aspx, which are available in smaller cups sizes. That’s along with names such as Freya, http://www.leialingerie.com/lingerie/fantasie.aspx, Elomi and Goddess, who cater for larger sizes up to a K cup. The B.tempt’d lingerie collection has grown in popularity month-on-month since arriving at Leia in August 2013. Ciao Bella has proved to be the best-selling range from the brand, offering lace details and oversized sheer bows. Meanwhile, avant garde lingerie brand Huit has become another success for Leia. This celebrity favourite is known for its combination of striking design and superior comfort. The latest collections launched on Leia last November (leading to a sales surge the following month) with the jacquard lace French Kiss style becoming the brand’s top seller. Overall, black was the most requested colour amongst Leia’s smaller cup size buyers; while balcony and half cup bras were the most frequent styles chosen. Nigel Addison from Leia Lingerie described how it was “really pleasing to see that the popularity of our smaller cup size brands such as B.tempt’d and Huit are rising. Through offering a selection of different smaller cup-sized lingerie brands that have their own personality and style, we find these really appeal to different customers of every age, taste and style. We always advise that, no matter the cup size, customers should go for a professional bra fitting at least every six months – just to check that they haven’t changed size.” Source: PRWEB