Silent Assembly launches in the UK & appoints BRIGHT LIGHT
Lingerie brand Silent Assembly
London - Arab Today
BRIGHT LIGHT has been appointed to handle the PR for lingerie brand Silent Assembly. The brand is the brainchild of lingerie innovator Kay Cohen (Victoria’s Secret Biofit Bra, Pleasure State and Elle Macpherson Intimates) and features modern lingerie that meets the demands of everyday life. The collection offers supreme comfort with its patented Curvessence Technology which replaces metal underwires with engineered nylon ribs which contour perfectly to the left and right sides of the body, delivering incredible fit and all day comfort. BRIGHT LIGHT has used its experience and knowledge of the lingerie market to develop a 360 media campaign to launch the brand in the UK.
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With Job Cuts, China Deal
France's Carrefour revamps operations
Paris - Emiratesvoice
France's Carrefour group said Tuesday it is overhauling its business in a transformation plan involving thousands of job cuts, a product revamp and new partnerships in China. Carrefour, which was the world'sTo partake in Beiteddine Festivals
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Beirut - NNA
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Paris - Emiratesvoice
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Taipei - Emiratesvoice
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Paris - Emiratesvoice
French pharmaceutical firm Sanofi said Monday it had reached an agreement to purchase US biotech company Bioverativ, which specialises in treatments for haemophilia and rare blood disorders, for $11.6 billion. Sanofi's chief executive Olivier Brandicourt said the acquisition "enhances its presence in specialtyParis show pays homage
to 'eternal style' of late Alaia
Paris - Emiratesvoice
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