Introducing Beyoncé Pulse

Beyoncé possesses an energy unlike any other. It moves through her, around her. Never fading as it surges, pulsates, electrifies. She draws you in with her strength, her power. You see it. You hear it. You feel it: Beyoncé Pulse. Prepare to feel the power of the newest scent in the Beyoncé Parfums portfolio, debuting March 2012.  As show-stopping as the woman behind it, Beyoncé Pulse electrifies.  Like the multi-talented Beyoncé Knowles herself, Beyoncé Pulse is powerful, feminine, one-of-a-kind.  The woman who wears Beyoncé Pulse is impossible to ignore, combining sensuality and strength into one unique package. She draws you in and sends your pulse racing. Reflective of Beyoncé’s incredible energy and powerful femininity, the fresh notes in Beyoncé Pulse intermingle to create a unique citrus, floral gourmand, anchored by Beyoncé’s favorite flower, the orchid. Experience Pulse Created by Bruno Jovanovic and Loc Dong of IFF, Beyoncé Pulse tantalizes all the senses, pushing boundaries and appealing to the confident young woman who lives life to the fullest. "Beyoncé Pulse is a breakthrough in its composition and olfactive family,” says perfumer Bruno Jovanic. “The contrasted structure highlighted by sparkling citrus blend on top and warm, deep and sensual vanilla infusion in the back characterizes a citrus gourmand innovative classification. The final result is a high-energy charged fragrance with extreme sensuality." Enticing, the Bluebird Orchid at the heart of Beyoncé Pulse is renowned for its curvaceous shape, distinctive blue-indigo color and enchanting scent.  The mysterious, unique orchid has never before been featured in fragrance, and is displayed to perfection in Beyoncé Pulse. Sparkling top notes of Pear Blossom, effervescent Blue Curacao accord and frosted Bergamot give way to Bluebird Orchid, delicate Peony and fragrant Midnight Blooming Jasmine. Finally, Pulse is anchored by powerfully sexy, irresistible base notes: warm, opulent Madagascar Vanilla, seductive Musk and sensual precious Woods. Perfumer Loc Dong recalls his inspiration for Pulse: "I tried to capture the strength of a performer like Beyoncé on stage. I was able to convey the electric energy she communicates to her audience with an overdose of citrus fizzy effect. The citrus profile of the fine flavor Curacao gives a striking freshness on top." The Pulse Look Shot by renowned fashion photographer Lionel Gasperini, the Beyoncé Pulse print advertising features Beyoncé in a couture, liquid metallic dress, surrounded by brightly illuminated beams. The Beyoncé Pulse TV ad was shot by acclaimed music video director Jake Nava, director of Beyoncé’s legendary Single Ladies video as well as the original Beyoncé Heat TV commercial. The commercial, edited by Beyoncé herself, shows Beyoncé striding down an iridescent hallway while the intro of the first single from her new album pulses in the background.  As she passes the brilliant beams of light, they glow with the energy of her electrifying touch and the beat of the music.  Finally, the screen explodes in a burst of dazzling light as Beyoncé’s sultry voice, over the hypnotic rhythm of her new single, encourages us to “Feel the Power” of Beyoncé Pulse.