Hair colour of the future from L’Oreal

The second generation of the revolutionary INOA reinvents hair colour know-how with the ODS2 technology. It is a well known fact that one of the main services women look for when they visit hair salons is a skilled and proficient hair colour treatment leaving them with coloured tresses they crave. Building on the success of the hair colour revolution they caused in 2009 when they introduced INOA, the first ever Ammonia-free hair colour, L’Oreal Professional now takes this breakthrough a step further as they unveil the benefits and aspects of the next generation of this revolutionary product, the INOA 2 parts. Utilising the radical ODS2 (Oil Delivery System) technology that is the result of extensive research, INOA 2 parts is a permanent hair colour that has been activated by oil to maximise colour power with optimal respect for the hair fibre. ODS2 harnesses the power of oil to get the most out of colour performance using minimal concentrations of MEA, an alternative alkaline agent to Ammonia. Following six weeks of intense hydration and nutrition, INOA 2 parts guarantees genuine permanent colour results with ammonia and odour-free formulae that all the while ensure that hair is given utmost respect. While the presence of amino acids in this formula further ascertains optimisation of scalp comfort, colour is revealed deep within the hair fibre in pure, vibrant and intense reflects, looking and feeling softer and shinier. Enabling you to enjoy hair colour that is bespoke for your personality, INOA 2 parts additionally promises up to 100 percent coverage of white hair. To extend the perfection of the INOA hair colour, discover the INOA care line (INOA care protective cream shampoo, rinse-out protective conditioner and rinse-out protective masque), to assure that the shine of your hair colour is further prolonged. The benefits of INOA CARE  are the following: ·Intense Nutrition: Promising upto five times more nutrition owing to the valuable ingredients present such as Argan oil and Green Tea extract, the formulas replenish the hair fibre’s lipid reserves and protect the outer layer of INOA coloured hair. ·Optimal Protection: With an incredibly gentle cleaning base coupled with antioxidant green tea extracts, INOA makes for a unique sensorial experience. Creamy lather and enveloping textures create a distinctive film of softness, fibre to fibre. ·Sulphate free shampoo: Due to the lack of sulphate in the shampoo, the lipid film is respected by the gentle cleaning base during washing. Leaving your hair beautiful in the radiant colour you desire, INOA 2 parts is truly the cutting-edge product that hairdressers recommend as the tool to add to your allure and the ideal answer to every woman’s hair colour queries. Whether it is your first attempt at colouring your hair or you have a preferred tint in mind, all you now need is the expertise of your hairdresser and the goodness of INOA 2 parts, a whole new dimension in hair colour treatment offering unlimited possibilities.