Hair extension brand American Dream appoints Unleashed Potential
London - Arab Today
Unleashed Potential has been appointed to handle the press and publicity for hair extension brand American Dream. Established in 1980, the company offers 100% remi human hair, Thermofibre weft extensions, as well as wigs for salons, session stylists and consumers. Working initially on a project basis, the agency will be managing the brand's trade profile and maximising wider media coverage for forthcoming launches including: Hair Addition, a ponytail hairpiece with three discreet cords; dual-coloured Loop Duo, which offers two looks from one hairpiece; and the Instant Bun, ideal for creating natural-looking top knots and instant buns.
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