Long-lasting color with Kérastase

If you have a hair problem, Kérastase  will give you the solution. One such long-standing dilemma is the fading of color from hair and it is evident that colored hair is more challenging to handle than normal hair. Arab women with color treated hair look for a radiant long-lasting color and special hair care, something that Kérastase promises to deliver with their pioneering products Chroma Sensitive and Chroma Cristal from the Reflection collection. Three factors cause the fading of color in hair, namely: ·      Mechanical Stress: The fiber becomes permeable due to recurrent chemical treatments ·      Daily external aggressions: The fiber loses its color pigment due to daily hair washing, sunlight, chlorinated water and pollution ·      Unsuitable foam shampoos: Combined with the friction of washing, the foam of traditional shampoos can affect color fade over time Combat these problems with exclusive treatments using the elite new products in the Reflection Collection. The Chroma Sensitive is the 1st anti fading cleansing balm that washes hair without washing out your color to prolong radiance. Boasting of the Color Protect system technology and devoid of Sulfate, Silicone and Paraben, the balm is 25% Cleansing base and 75% Emollient base. Cleansing Base: ·      The creamy texture of the cleansing balm does not create a foam. ·      Maximum respect for the hair fiber; less abrasion and friction. Emollient Base: ·      Hair is nourished with Vitamin E and anti-oxidant. ·      Hair is left soft and silky to touch. ·      Color is lastingly radiant. To add a crystal-like shine to your hair, use the leave-in, lightweight, shine-perfecting Chroma Cristal. Utilizing the Bi-Phase technology, the Chroma Cristal: ·      Protects color from environmental assaults and polishes the fiber for absolute shine. ·      Ensures ultra-fine diffusion of active ingredients for deeper penetration and a more even product finish.