Molton Brown launches new targeted formula

The 10 September 2012 sees Molton Brown capture the hottest new advances in plant-based science, with the arrival of its brand new haircare collection. This eleven-piece range has been created to answer all common hair issues: from flat, lacklustre hair to chemically-coloured or over heat-styled, straw-like tresses, each formula helps to make bad hair days a thing of the past.  These aren’t just pretty coloured bottles. They pack a serious punch. Molton Brown started life in 1973 as a ground-breaking hair salon in Mayfair and it continues to evolve and push boundaries to this day – from its plant-based ingredients to its innovative approach. The Molton Brown experts have searched the globe for the newest technology and exotic plant actives, juggling amino acids, UV screens, clever light reflectors, smoothing essences, volume complexes and color adjusters to create the ultimate Haircare collection. The range showcases potent ingredients including Egyptian papyrus reed, Atlantic seaweeds, Tongan mulberry, Bolivian cress, rainforest plum-kadu and cloudberry from Finland. Molton Brown’s five new targeted shampoo and conditioner pairs (plus a deep conditioning hair mask) are well-travelled formulas with real results.