New colour care line from Kérastase

Hair colour is not mono-dimensional. Today, softness and shine are no longer enough to meet all the needs of women with colour-treated hair. They also seek long-lasting colour perfection. Like the finest fragrances, hair colour is the complex arrangement of several attributes. When perfectly balanced, colour perfection becomes a truly gorgeous and memorable work of art. At the forefront of chromatic science, the L’Oréal Advanced Research, in association with top colourists, has identified three attributes to encapsulate colour perfection: Shine: it is the quantity of light reflected by the hair fibre. It needs constant renewal. Reflects’ Intensity: it makes colour lively. The more intense a colour, the less lasting its reflects. Depth: it determines the lightness or darkness of a shade. It is the longest lasting component of a colour. Chroma Captive: Leveraging the latest research on chromatic measures, Kérastase introduces Chroma Captive, the new colour care line with exclusive Système Capture™ that magnifies, captures and fixes timeless color. Fruit of seven years of research and 11 patents, the L’Oréal Advanced Research combines three technologies to capture and prolong hair colour in its most perfect state. Système Capture™ Technology: New Chroma Captive contains Kérastase’s ultimate Système Capture Technology, a unique combination of three exclusive components: Linseed Oil: protects the hair from water/limestone related aggressions. It smoothes the surface for optimum light reflection by creating a glossy coating on the outside. Linseed Oil is a hair polisher that creates shine. UV Filter + Vitamin E: both ingredients are antioxidants and are well-known to protect shades from free radicals and oxidative aggressions. UV Filter and Vitamin E are the guardians of the colour’s reflects. Zinc Gluconate: creates bonds between colouring agents to make color less prone to washing out. Zinc Gluconate acts as a color weaver. * Instrumental test after application of the shampoo + mask New range Chroma Captive Drawing inspiration from the latest research streams in the fields of chromatic science, skin care and make-up, Chroma Captive combines unique properties into a one of a kind hybrid technology: The highest zinc Gluconate concentration for maximum colour capture. Drawn from the make-up industry, a technology that acts like soft focus charges. Luxury colour care rituals Kérastase offers customised in-salon treatments depending on customer needs. A luxury experience by making customers feel unique with a personalised service and luxury comfort: 1. Apply Bain Chroma Captive to wet hair, massage and rinse. 2. Layer in FUSIO-DOSE™ based on the customer’s primary and secondary needs prior to the application of the mask. 3. Apply a walnut sized amount of Masque Chroma Captive to mid-lengths and ends. Leave on for 5-10 minutes. Rinse thoroughly. 4. Use Elixir Ultime before hair wash (pre-cleanse) or before/after blow-dry for additional nourishment and shine.