stacked plans strategic growth
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

Stacked plans strategic growth

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Stacked plans strategic growth

London - Arabstoday

After opening three restaurants in six months, the founders of the fast-casual Stacked concept are focused on efficiency as they prepare for more strategic growth next year. Paul Motenko, founder of Newport Beach, Calif.-based Stacked Restaurants LLC, told Nation’s Restaurant News that business at the first two locations has exceeded expectations. The third unit, which opened in Cerritos, Calif., last month, is the chain’s first freestanding location, and, at 6,500 square feet, is slightly larger than the first unit, at 6,300 square feet, which opened in Torrance, Calif., in May. The second location opened in September in San Diego at 5,500 square feet. All three are located in or next to busy shopping malls. A fourth Stacked restaurant is planned for the second half of 2012 in Southern California, although the exact location has not yet been established, Motenko said. The Stacked restaurant in Torrance is expected to see sales of about $3 million annually and the San Diego location is projected to see between $3 million and $4 million, Motenko said. Although it’s too early to pin down expectations for the Cerritos unit, Motenko said he expects it will be the highest volume location yet. Restaurant industry observers are closely following Stacked, as it is one of the first restaurant chains to successfully leverage touch-screen technology that allows guests to order and build their own fully customized meals and pay using table-top iPads. Motenko and his partner Jerry Hennessy also are industry icons, having founded BJ’s Restaurants Inc., although the two stepped down from the casual-dining chain’s board in 2008 to focus on developing Stacked. The first few months brought some rough patches, with the computer system going down on occasion, Motenko said. But early problems have been fixed and the ordering system is now running smoothly. Customers have accepted the technology aspect with enthusiasm, he said. “People understand it. They enjoy it.” But as customers leave the restaurant after their meal, they tend not to talk about the technology. “They’re saying ‘That was the best burger,’ or whatever,” Motenko said. “They’re talking about the food.” The key attraction has been the brand’s focus on customization, he said. Using the iPads, customers can build a burger by ingredient, only paying for exactly what they select, from pickles to sun-dried tomato aioli. However, customization has proven to be challenging to execute, with the kitchen dealing with as many as 60 burger orders simultaneously, each with specific ingredient requests. “We’re still working on making the kitchen more efficient,” Motenko said. The menu also includes salads, pizzas and sausage plates, but burgers outsell other categories three-to-one, Motenko said. The average check is just under $12. The company has learned that customers tend to use Stacked more like a full-service restaurant, although the chain recently launched online ordering to speed service for those in a hurry. Future locations will likely build up bar business, Motenko said, and appetizers have been added to the menu for multi-course options. Motenko said the company is already receiving requests to bring the brand overseas. But future franchising, whether domestic or international, will have to wait until the company has proven the economic model. “Our main focus now is making the restaurant as efficient as possible and enhancing the experience for the guest,” Motenko said.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

stacked plans strategic growth stacked plans strategic growth

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

stacked plans strategic growth stacked plans strategic growth

 



GMT 05:04 2024 Tuesday ,06 February

Skincare PR Performance Full Year 2017

GMT 10:08 2018 Wednesday ,24 January

Microsoft to open 4 data centres

GMT 19:57 2018 Tuesday ,23 January

Farm-fresh from Kerala to the UAE, in just one day

GMT 06:15 2018 Tuesday ,23 January

Volkswagen clinches record sales

GMT 10:18 2018 Thursday ,30 August

Iran incapable of closing Hormuz, Bab Al Mandeb

GMT 10:48 2017 Tuesday ,14 March

The Who to play Vegas residency as final tour ends

GMT 11:19 2012 Wednesday ,08 February

No Christian, Jew prejudice

GMT 14:14 2017 Saturday ,14 January

Microsoft buys Canadian AI startup Maluuba

GMT 18:57 2016 Monday ,16 May

Al Azhar imam arrives in Nigeria

GMT 05:43 2012 Thursday ,12 April

Oz Seven Network buys The Woodlies

GMT 16:25 2017 Friday ,11 August

HRH Crown Prince thanked by HM Sultan Qaboos

GMT 13:30 2017 Saturday ,17 June

Lawyers refute Qatar blockade claims

GMT 19:15 2012 Saturday ,14 January

Saving CeeCee Honeycutt

GMT 14:57 2015 Saturday ,18 April

I know who I am
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice