Ditch your old phone for recycling and save a turtle

Recycle your old mobile devices at any Nokia Care Centre in the UAE, Oman, and Qatar and get a chance to ‘adopt’ one of 200 endangered Hawksbill turtle. Nokia and Emirates Wildlife Society (EWS-WWF), a not-for-profit environmental organisation, have joined forces to spearhead a month-long campaign to raise awareness of the region’s Marine Turtle Conservation Project. Nokia users who donate their old mobile phones for recycling will receive adoption certificates for the Hawksbill turtles endangered to Gulf waters. Awareness “We believe that raising awareness is a vital first step towards galvanising environmental action among people,” Ulrike Vott, Sustainability Manager Nokia Middle East, said. The Marine Turtle Conservation Project gathers data about the endangered Hawksbill species and its migration patterns across the Gulf. EWS-WWF with the support of its partners uses satellite tracking technology to tag up to 75 turtles. All information gathered will be used to shape regional conservation plans. Vital role “Turtles play a vital role in marine ecosystems and their survival is imperative to the survival of these eco-systems. The initiative with Nokia is also raising awareness of the importance of recycling and wise consumption of resources that are key for the sustainability of our planet and enable us to live in harmony with nature,” EWS-WWF Programme Director Lisa Perry said. Launched in 2009, Nokia’s regional ‘Take Back’ recycling initiative has been continuously extended through school projects conducted with Emirates Environmental Group.