Dubai launches ‘Clean Up the World’ campaign

Eng. Hussain Nasser Lootah, director-general of Dubai Municipality, has launched the ‘Clean Up the World' campaign in the emirate of Dubai under the slogan ‘Our Place Our Planet Our Responsibility' in partnership with the United Nations Environment Programme (UNEP), in Al Warqaa 3 area. Senior officials of Dubai Municipality and participating organisations were present on the occasion.
The seven day campaign is aimed at spreading environmental awareness and education and maintaining the cleanliness through effective participation of the maximum members of the society.
Lootah said that the civic body aims to achieve the zero waste concept using the method of reusing, recycling and reducing waste in tune with the best international practices. He also urged public to cooperate with Dubai Municipality in its efforts to make Dubai one of the smartest cities in the world.
He also visited various activities, workshops, exhibitions and programmes organised by school students, companies and organisations participating in the one week clean-up campaign.
The campaign activities include cleaning of public places in the emirate of Dubai such as beaches, parks and Dubai creek with the participation of companies, schools, organisations, government departments and all categories of the society.
Dubai Municipality will provide all equipment of cleaning for the participants in the campaign in all areas of the emirate.
Eng. Abdul Majeed Saifaie , director waste management department said," This year we received tremendous response from all segments to join the clean-up campaign, as the number of volunteers registered reached above 40,000 showing the increased awareness and interest of individuals, companies, schools and government departments to participate in the environmental initiatives.
"Having completed 20 years of eventful journey with the global initiative ‘Clean Up The World' campaign, Dubai Municipality's waste management department is extremely proud to be a key role player in creating environment awareness through its various initiatives," Saifaie said.
He also urged the public to join this noble cause and spread the message to the maximum people stating that each and every step of anyone in this regard will largely contribute to achieve our aim to be one of the top sustainable cities in the world.