Empowering community to recycle

A new community portal by Bee’ah will reward residents for their commitment to the environment with the launch of www.mybeeah.ae as part of the Earth Day celebrations on Sunday. The initiative aims at bringing together environmental advocates and leaders, to engage in shaping a greener future. The site went live from Sunday as environmentalists shared news and communicated and interacted with one another about community events and tips. With support from the site’s Facebook page and twitter feed, visitors are encouraged to frequently revisit and engage in the conversation about the environment. Bee’ah in partnership with the Sharjah Investment and Development Authority (Shurooq) also successfully organised the first environmental walkathon. Residents in large numbers took part in the event, and helped draw attention and raise awareness on the importance of recycling and the protection of the environment of Sharjah and the UAE.Salim bin Mohammed Al Owais, Chairman of Bee’ah said: “At Bee’ah, we believe that the key to achieving our environmental goals is to empower the community to adopt sustainable habits, by educating them with environmental principles, as well as providing them with the tools to make recycling a very simple and easy task. “This is why we are creating various initiatives to help overcome the UAE’s environmental challenges, and attain our goal of zero-waste by 2015 across Sharjah by finding other uses for waste as valuable resources. We are already on the way forward and hope that each member of society will attribute to our successes on our journey of progress.” Khaled Al Huraimel, Chief Executive Officer of Bee’ah said: “mybeeah.ae is the first environmental interactive website in the region that gives individuals the power to make a difference! We are very pleased with the responses we have received so far from the public and have already registered 5,000 members even before the launch. It is a big encouragement as it demonstrates that we are on the right path of delivering our sustainable promise in educating the youth, engaging the public, and leading the change towards a more sustainable environment and a greener future.” Environmental advocates can register on the new website for the mybee’ah loyalty programme which rewards loyal environmentalists with redeemable points for their individual environmental efforts. This can be done by recycling at the Reverse Vending Machines (RVMs) located around Sharjah city and soon around the UAE, by participating or volunteering at environmental events or even by engaging on the website. Points are redeemed in exchange for discounts, vouchers and other incentives from affiliate partners.