SWPF 2012 to focus on fostering innovation

The three-day Saudi Water & Power Forum & Exhibition (SWPF) 2012 taking place in Jeddah from today will focus on adding value by creating opportunities, building relationships and fostering innovation. SWPF is the premier power and water meeting in the Kingdom and plays a critical role in connecting stakeholders and in helping to set the agenda for sustainable growth. SWCC Gov. Abdulrahman Al-Ibrahim, will join Khalid Al-Sulaiman, vice president for renewable energy, K.A. CARE in the opening session of the forum taking place today and discuss Desalination & Renewable Energy: A Sustainable Solution. Other distinguished key speakers include Makkah Gov. Prince Khaled Al-Faisal, Minister of Water & Electricity Abdullah Al-Hussayen, Global Water Intelligence Publisher Christopher Gasson ; Saudi Energy Efficiency Center (SEEC) Director General Naif Al-Abbadi, Deputy Governor for Planning & Development, SWCC Abdullah Abdulaziz Al-AlShaikh,; Marafiq President & CEO Thamer Al-Sharhan, Taqnia CEO Fahad Al-Hussain, ACWA Power President & CEO Paddy Padmanathan, Saur CEO Olivier Brousse, and Unilever KSA Managing Director Yasser Joharji. The forum and exhibition will highlight the Kingdom\'s reforms and programs in these infrastructural sectors as well as covering topics like water reuse, renewable energy, efficiency opportunities, tariff reform, water and power cogeneration, policy updates; technology and innovation, talent management, and membrane technology. SWPF will take a fresh look at the opportunities for participation and will focus on how we can work together to meet growing demand for more efficient use and sustainable water and power. Today, Saudi Arabia is considered an interesting destination for key investors, especially in the water and power sector with net investments that exceed SR 100 billion. The Saudi government\'s ambitious plans to upgrade, expand and transform the power and water sector are under way and exciting opportunities abound for those supplying products, services and expertise to the industry. SWPF is the largest gathering of water and power industry in Saudi Arabia. It brings together local and international bodies to acquire knowledge, contacts and partnerships required for business development in one of the largest markets for power and water in the world. The highly prestigious SWPF is celebrating 8 years of excellence and is recognized in the industry for being exceptional for its support and endorsement from key government bodies, leading industry figures and companies. The event enjoys support from Moya Bushnak, who in partnership with the Saudi Ministry of Water & Electricity and the CWC Group has developed this industry-specific event. The forum and exhibition provides unrivalled opportunities to network with the most influential people in the industry and unique insights into solutions and possibilities for doing business. From : Arabnews