montblanc reimagines wearable technology
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Last Updated : GMT 05:17:37
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Montblanc reimagines wearable technology

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Emiratesvoice, emirates voice Montblanc reimagines wearable technology

Montblanc reimagines wearable technology
Dubai - Arab Today

As BMW continues to explore the future of the luxury automotive experience by pushing the boundaries of innovation, Montblanc brings its cutting-edge approach to design and performance to the creation of a new accessory: the “Montblanc for BMW” Activity Key Set.

Priced at €43,000 ($45,553), this sleek wearble accessory gives the driver access to seamless functionalities such as opening the door handles of the car at a distance and starting or stopping the engine without ever having to find the right button to press.  With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and has the versatility to be worn three different ways. The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.
 
“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” said Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”

This limited edition is the third collaboration between two luxury pioneers united by a passion for ground-breaking technological innovation and elegant design, following the creation of a collection of customized leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100th anniversary in 2016.

For the launch of the new BMW 5 series the new Activity Key, measuring a mere 5cm by 2cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.
 
The product of the shared pursuit of performance, quality and uncompromising elegance, the Activity Key introduces a new layer of functionality and sophistication to BMW’s signature  driving experience, and will be available in Summer 2017 at BMW dealers

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