Seef Life to target Bahraini shoppers

A customer magazine for shoppers at Seef Malls in Bahrain is due to launch in April.

Seef Life will cover lifestyle features, as well as the latest news, promotions and products from over 600 retail outlets located in Seef Mall Muharraq, Seef Mall Seef District and Seef Mall Isa Town.

The quarterly magazine will be published by Straftord Holding Group, which also publishes Bizbahrain magazine, on behalf of mall operator Seef Properties.

Managing Director of Seef Properties, Ahmed Yusuf, said: “The magazine will be available across the three shopping malls, and at selected locations outside the malls, and will play an important role in promoting the tenants and their brands. We are confident that Seef Life will reflect the true value of the malls and will attract higher footfall.”

Adel Al Safar, Chairman of Stratford Group, added: "We are very excited to partner with Seef Properties with the aim to reflect the true life and value of these shopping malls through Seef Life. We will employ our best capabilities and long expertise in the media and publishing industry to achieve such targeted goals."