Singapore’s StarHub grows its Hindi content

Channel [V] India and Eros Bollywood On Demand are to be added to Singapore's pay-TV platform StarHub on 31 January 2012. The addition of the youth and movie channels will see StarHub's Hindi content expand to eight entertainment channels. Iris Wee said, "Hindi content has become increasingly popular among our viewers as seen by the massive reception at last year's Zee Cine Awards in Singapore," said Iris Wee, vice president home solutions, StarHub. "With that in mind, Channel [V] India and Eros Bollywood On Demand will provide endless hours of entertainment for fans of all ages. Following the addition of the two channels to our burgeoning stable of content, we can truly say that we have the best and latest that Hindi entertainment has to offer," she added. Channel [v] India features music videos, reality shows, film previews and reviews, celebrity interviews, and lifestyle programmes, while Eros Bollywood On Demand channel boasts films such as 2011's big budget science fiction movie Ra.One starring Shah Rukh Khan, and the sleeper hit comedy drama Yamla Pagla Deewana. Channel [V] India will be packaged with Star Gold to form the Star Hindi Movies and Music pack, available to subscribers for S$8.56; existing Star Gold subscribers will receive the youth channel for no extra charge. All StarHub subscribers will be able to preview Star Gold and Channel [V] India for two weeks from 31 January until 14 February. Eros Bollywood On Demand will be offered to StarHub TV subscribers at a monthly subscription of $8.56. A HubStation, HubStation HD or HD Interactive set-top box is required to access the On Demand Channel.