Etihad Airways launches premium Twitter channel

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social media platform.

The Etihad Premium Twitter channel provides a dedicated online touch-point for Etihad Guest Gold and Platinum members to gain access to a range of exclusive benefits such as privileged content, tailored news and offers, and prioritised round-the-clock service in both English and Arabic, including a five minute response time and retrospective mileage claims.

Elizabeth Selby, Etihad Airways' Head of Social Media, said, "We are excited to be the first airline in the world to launch a Twitter account dedicated for its top-tier frequent flyers.

"The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits.

"It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations," Selby concluded.