TRA launches #YESUAE campaign

The Telecommunications Regulatory Authority, TRA, has formally announced the launch of the ‘#YESUAE Campaign' across the nation's most popular social networking platforms.
The campaign is designed to garner wide spread national support ahead of the U.A.E.'s participation in the ITU Plenipotentiary Conference 2014 (PP-14) in Busan, Republic of Korea. On September 23rd, at 10 a.m. local time, the public will also have the opportunity to pose questions, using the ‘#YESUAE ' hash tag, to the TRA about the event and its importance during a one hour open Twitter Q&A session.
"The U.A.E. enjoys a strong relationship with the International Telecommunication Union, ITU, and the upcoming Plenipotentiary Conference 2014 in Busan is a really significant event. A series of elections will be taking place at PP-14 and the U.A.E. will be running for two very senior roles, a seat of the ITU Council and a position on the Radio Regulations Board, RRB," said Mohamed Nasser Al Ghanim, Director-General of the TRA.
"The implications of PP-14 are so that the outcome of the event will have a substantial impact on the U.A.E. ICT sector and its increasingly digital community. With that in mind, the TRA are committed to promoting the purpose of the event and generating awareness of the U.A.E.'s participation in it. The TRA have long recognised the need to meet and inform the public where they are most active and in this case, on social media, and we look forward to engaging with the public over the coming weeks," he added.
Nasser bin Hammad, TRA's Senior Manager of International Affairs, is the official U.A.E. candidate for the seat on the ITU Radio Regulations Board and will take the lead on responding to the questions sent using #YESUAE during the Twitter session. The public are able to send questions ahead of the session and the TRA has urged the public to pose questions related to PP-14 and the U.A.E. 's participation generally.
In terms of the event itself, the ITU Plenipotentiary Conference 2014 will take place in Busan from 20th October to 7th November.