YouTube adds Entertainment News original channel

A new premium YouTube channel devoted to celebrity news, the aptly named Entertainment News Television (ENTV) has been launched by PMC and ION Television. The content deal fleshes out YouTube's lineup of original programming with Hollywood gossip. ENTV leverages the breaking news reporting stable at the heart of PMC's core entertainment brands, including Deadline.com, HollywoodLife.com, TVLine.com and Movieline.com, along with ION Television's distribution platform. It will also feature a number of 'lifestyle shows.' The ENTV News segments will include daily hosted entertainment video segments. Hosts will include Brian Corsetti, former Miss USA Shandi Finnessey, Chloe Melas and Kelly Beckett. The channel also plans on a weekly show with TVLine Editor-in-Chief Michael Ausiello; a daily celebrity news chat with HollywoodLife Editor-in-Chief Bonnie Fuller; a weekly celebrity interview show on the secrets to a Hollywood career; a weekly 'talent watch' show exposing the next generation of Hollywood stars; as well as a show that rounds up some of the day's best clips from the YouTube channels with Matthew Hoffman. All of the content will be produced by Michael Davis, GM and executive producer of ENTV. "The creation of the 'ENTV' YouTube channel is a strategic step towards enhancing this brand," explained Brandon Burgess, CEO, ION Media Networks. "We look forward to building on our successful working partnership with PMC while expanding our audience by offering the opportunity to explore new content."