Sharp ME extends its reach in GCC

Sharp, recently honoured as UAE Superbrand for the year 2012 by the Superbrands Council and holder of Takagi Award in Japan, extends the reach of its revolutionary Plasmacluster Ion Technology (PCI) solution incorporated in air purifiers. The estimated market size for air purifiers in the GCC countries for the year 2012 is $16.5 million. The UAE alone holds $5 million estimated market size for air purifiers for 2012. Within the GCC countries, Sharp holds 24 per cent of the air purifiers’ market share in UAE. The consumer electronics and home appliances pioneer, Sharp, created the original PCI Technology and incorporated it in different home appliances including air purifiers. GCC residents breathe over 11,000 liters of unfiltered air every day due to the harsh weather conditions and sandstorms that keep frequenting. Air in this region is loaded with various types of dust, bacteria, viruses, pollen, mould spoures and microbes. These factors force the residents to spend most of their time indoors. Health experts show an increased number of breathing problems due to spending 90 per cent of the day with poor indoor air quality. According to a study on Asthma in 2012, overseen by the Emirates Respiratory Society, one in eight (1/8) adults across the UAE suffers from chronic respiratory conditions. Over 30 million PCI products are sold worldwide to date. Sharp addresses this public health challenge with its ground breaking air purifiers equipped with Plasmacluster Ion Technology that filter harmful and invisible airborne microbes smaller than 0.3 microns in the indoor air that trigger respiratory problems such as Asthma. Unlike traditional air purifiers, Sharp faces this troubling situation with its extremely effective and safe air purifiers equipped with PCI Technology. Putting safety first, Sharp took air purification system to a more advanced level by developing the Plasmacluster Ion Technology. Sharp PCI air purifiers reach and eliminate airborne viruses, bacteria and mould at every corner of the room which are smaller than 0.3 microns; a distinctive and exclusive feature which is absent in conventional air purifiers, featuring HEPA filter only, as they are known to clean the air by filtering microbes up to 0.3 microns contained in the air that passes through the filters. From gulftoday