Brand Dubai to feature qualitative, non-traditional innovative initiatives

Brand Dubai team has announced to launch a series of important initiatives in the next period to highlight the innovative components of the Dubai developmental experience through implementation of a set of innovative ideas in many areas across the Emirate of Dubai.
The initiatives and projects will be conducted in cooperation with elite of talented youth to feature attractive areas of the Emirate.
The team said the initiatives and projects will coincide with the events set to be hosted by Dubai, noting that the Brand Dubai will focus on innovation and non-traditional ideas.
The Brand Dubai initiatives combine innovation, contemporary, originality, and promote community awareness about the creative abilities produced by the unique nature of the city with a wide range of cultures, and offers one of the best modes of coexistence among human beings, irrespective of the diversity of cultural backgrounds.
Muna Ghanem Al Marri, Director-General of Dubai Government Media Office, said the idea was derived from the vision of Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, on future, and his continuous directives on the innovation and creativity, being tools for upgrading the development process. "So our office was keen to translate those directives and values into an innovative project that highlights our progress and unique experience behind the success," she added.