Microsoft began testing whether a pricing strategy that has been a hit with smartphones will invigorate sales of its Xbox 360 videogame consoles. The technology titan began offering four-gigabyte consoles bundled with Kinect voice-and-gesture sensing controllers at select Microsoft stores in the United States for $99. The catch is that buyers must subscribe for two years to the Xbox Live Gold online service for games, films, music and play. The monthly subscription fee was $15, bringing the total cost to about $460 over time. Paying for the console, Kinect, and Live memberships up front at prices advertised online Monday indicated that buyers would break even or perhaps save as much as $40 by paying up front. The tactic of subsidizing hardware with an eye toward profiting in the long run has served telecom carriers well when it comes to smartphone buyers who snap up handsets at heavy discounts but lock into contracts for service. Microsoft said in its quarterly earnings report last month that market-leading sales of Xbox consoles had softened. Money taken in by the company's Entertainment and Devices Division that had been ablaze due to Xbox and its Kinect accessory dropped 16 percent to $1.6 billion in the recently ended quarter.
GMT 20:46 2018 Tuesday ,23 January
New app to help Indians apply for UAE jobs visaGMT 21:37 2018 Sunday ,14 January
Champagne box-sized satellite launchedGMT 21:32 2018 Sunday ,14 January
Man's best friend goes high techGMT 16:11 2018 Friday ,12 January
UAE Research Programme for Rain Enhancement Science leads the way to new scientific and technological horizonsGMT 09:35 2018 Tuesday ,09 January
SpaceX launches secretive Zuma missionGMT 21:38 2018 Friday ,05 January
Our reliance on technology is having an effect on us allGMT 07:47 2017 Sunday ,24 December
China jails VPN owner for over five yearsGMT 20:59 2017 Saturday ,25 November
Now make unlimited voice, video calls in UAE for Dh50

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor