Kodak asks to pull name from Oscars theater

The century-old photography trailblazer Eastman Kodak has filed a request to pull its name from the Los Angeles theater hosting the Oscars as part of bankruptcy proceedings launched last month. The request filed at a New York bankruptcy court on Wednesday asks for the cancelation of a contract signed in 2001 with developer TrizecHahn Hollywood in which Kodak paid an annual sum to attach its name to the venue. “The Debtors’ rejection of the Contract will represent a significant annual cost savings to the Debtors and their estate,” Kodak said in the filing. “Accordingly, the Debtors submit that rejection of the Contract represents a sound exercise of their business judgment and should therefore be approved.” The Kodak Theater, inaugurated in November 2001 with seating for 3,332, has hosted the Academy Awards — Hollywood’s premiere prize gala — since 2002. The contract provided for the theater — currently owned by the CIM group — to bear Kodak’s name for 20 years. Kodak, an iconic American firm that introduced generations of consumers to mass-market cameras, filed for bankruptcy last month and has a hearing scheduled for February 15. The company hopes that seeking Chapter 11 bankruptcy protection will give it time to reorganize its businesses — and possibly sell off its valuable patent portfolio — to avoid being shut down entirely.