SBA strengthens cross-cultural exchange at NDWBF 2017

Sharjah Book Authority, SBA, has concluded its participation in the 45th edition of the New Delhi World Book Fair, NDWBF, a major publishing event in the cultural calendar of the world, which was organised by the National Book Trust, India.

Over the nine-day event, SBA held several Business-to-Business, meetings and matchmaking sessions with experts and professionals in the book industry. The authority’s main focus was to forge ties with publishers from India and the other 40 countries that participated at the fair.

Salim Omar Salim, Director of Sales and Marketing at SBA, said, "Our participation at the NDWBF 2017 reflects our strategy in realising the vision and directives of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, to strengthen our exchange of knowledge with countries and cultures around the world. It also gave us the opportunity to highlight Sharjah's contribution to the publishing and knowledge industries regionally and globally, at India’s biggest annual publishing event."

Reiterating that the flourishing of global cultures heavily depends on ongoing dialogue, the sharing of knowledge and strong channels of communication, he reaffirmed that SBA’s participation at NDWBF 2017 was in line with the emirate's vision and SBA's ongoing efforts to reinforce Sharjah's role in leading the regional books and knowledge industry to new heights.

NDWBF 2017 offered SBA a perfect platform to enhance ways of cooperation between the Indian and Arab publishers, where several meetings with publishing and translation agencies, numerous writers and intellectuals actively involved in the global book market were carried out.

At the end of the forum, Baldeo Bhai Sharma, Director of the Fair, praised Sharjah's achievements and its key role in nurturing and preparing a highly-educated generation empowered with knowledge and science.

He also commended the immense efforts of H.H. The Ruler of Sharjah to boost culture and thought, not just locally but in the entire Arab region. Sharma referred to Sharjah Publishing City as an unprecedented opportunity for publishers around the world to promote knowledge and cultural links across continents

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