GITEX Shopper Spring 2016 gets underway

Eager to snap up the unbeatable deals on the latest must-have gadgets, thousands of technophiles flocked to GITEX Shopper Spring, the region’s leading and highly anticipated consumer electronics event, on its opening day. Inaugurated by Sami Al Qamzi, Director General, Department of Economic Development in Dubai, in the presence of Helal Saeed Al Marri, Director General, Dubai Department of Tourism & Commerce Marketing (DTCM) and Director General, Dubai World Trade Centre Authority, the four-day showcase of state-of-the-art technology, runs until Saturday, 2 April, at Dubai World Trade Centre (DWTC).

Occupying Sheikh Saeed Halls 1, 2, 3 and the Arena, the show brings together the region’s top power retailers, and an astounding range of regional power global consumer technology brands, communication and entertainment products. Visitors spent the first day snapping up deals on the latest smartphones, tablets, laptops, HD TVs, cameras, household appliances and much more.

Presenting over 35,000 tech consumer choices under one roof, GITEX Shopper Spring has once again attracted global high tech brands, including Samsung, Lenovo, Xbox, Hisense and Huawei and regional heavyweight retailers – Jacky’s Electronics, Jumbo, E-Max Electronics, Plug Ins and Sharaf DG, to name a few.

"It’s an honour to have Sami Al Qamzi open GITEX Spring Shopper and lend his support to the show," commented Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC). "With the fast pace of the technology world touching every facet of our lives today, this show is a major drawcard for all ages and interests. Whether upgrading to a new version or learning about the latest innovations in every consumer tech product range, GITEX Shopper and Shopper Smart Living make it easy to find, compare and scoop the latest products at exceptional deals."

A number of new experience zones introduced this year include the ‘Xbox Gaming Zone’ and ‘This Hot! That's Cool!’, offering visitors the opportunity to test and experience the latest technologies, new launches and gadgets that are available for purchase or will be coming soon.

Co-located with GITEX Shopper Spring, Shopper Smart Living welcomed visitors to the Smart Home Experience Zone, a state-of-the-art simulated home environment showcasing the latest technology, home automation and smart home appliances that are the future of tomorrow’s homes. The zone includes demonstrations of the connectivity, automation and convenience of operating our appliances through the touch of a button on our smartphones. Leading brands participating at Shopper Smart Living include Bosch, Braun & Valera, Kenwood, LG, Midea, Moulinex, Panasonic, Philips, Samsung, Siemens and Tefal.

GITEX Shopper Spring 2016 and Shopper Smart Living take place from 30 March - 2 April.

Source:WAM