AirAsiaExpedia celebrates first birthday

AirAsiaExpedia has taken off to a flying start since its launch in July 2011. A first of its kind partnership between a low cost carrier and an online travel agent, the joint venture has served to strengthen both brands and extend the breadth and depth of their offerings to an expanded audience of travel shoppers across Asia. Using a multi-brand approach, AirAsiaExpedia is bringing more great value travel through simple to use websites to Asia. Over the past year, AirAsiaExpedia has launched two localised Expedia sites in Singapore and Thailand – Expedia.com.sg, Expedia.co.th – which offer travellers a selection of over 400 airlines, 150,000 hotels and build-your-own dynamic holiday packages at unbeatable value. Expedia.com.sg is now the top online travel agency in Singapore according to the latest comScore rankings, achieving this feat in just eight months. Expedia.co.th is also well on track to match this performance. Underpinned by the growth of tourism in Asia, AirAsiaExpedia plans to launch full-service Expedia sites in Asia over the next nine months, reinforcing its commitment and investment in this region. “By partnering with AirAsia, Expedia has been able to bring great value travel to Asia. This joint venture has allowed us to expand very quickly in this region to offer travellers the widest range of travel deals from flights, hotels and holiday packages all on one user-friendly site,” said Dan Lynn, chief executive, AirAsiaExpedia. “With our full service sites in Singapore and Thailand, we are already helping more people explore more destinations, and the investments we are now planning in Asia will bring Travel For All to even more people,” he added. Along with the expansion of Expedia, the joint venture is also increasing its focus on AirAsiaGo, AirAsia’s holiday and hotels division. Under the joint venture, AirAsiaGo now enjoys access to Expedia’s extensive inventory of 150,000 hotels worldwide, furthering their promise of offering travellers a comprehensive selection of hotels to meet every budget. Complete with an easy to navigate website and consumer interface, AirAsiaGo continues to grow from strength to strength.