Archipelago launches new luxury hotel brand

Archipelago Hotels and Resorts, a niche player in hotel management, has launched a new luxury brand, Datai Hotels & Resorts, with plans to expand it within Malaysia and internationally. The Datai Langkawi is the flagship of the new brand. \"It is with great pleasure that our company launches our new luxury brand, Datai Hotels & Resorts. With the highly acclaimed international resort The Datai Langkawi as the cornerstone, we look forward to thoughtfully growing our brand through the management of appropriate and exciting luxury iconic hotels and resorts in unique destinations around the world. We aim to surprise our guests by creating everlasting memories through the fine art of hospitality,\" said Franz A. Zeller, Managing Director of Archipelago Hotels and Resorts. The second Datai hotel will be The Datai Desaru in Malaysia. The hotel is scheduled to open in September 2014. \"I am also delighted that Khazanah Nasional, the investment holding arm of the Government of Malaysia has invested in Archipelago Hotels and Resorts via their subsidiary Destination Resorts and Hotels, which will further assist with the growth and development of the company,\" Zeller added.