Emirates Skywards marks 16 years with over 16 million members

Emirates Skywards, the award-winning frequent flyer program of Emirates airline, marks its 16th year milestone with over 16 million members and the launch of new initiatives to enhance reward options for members.
Since the program’s inception in 2000, Emirates Skywards members have redeemed a whopping 220 billion miles on reward flights, hotels stays and exclusive access to major world events.
The diversity of the program’s partners and rewards are reflected in the airline’s global customer base and network spanning six continents and over 150 destinations.
Emirates Skywards continuously forms exclusive partnerships and introduces new initiatives to offer greater value, choice and flexibility to its members.
Most recently, Emirates Skywards introduced Cash+Miles — allowing flight redemption using a combination of cash and Skywards miles.
Members in all four tiers — blue, silver, gold and platinum — can start redeeming flights with as little as 2,000 miles. This new initiative instantly reduces the cost of the tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members.
To date, Emirates Skywards has 14 airline partners, including partnerships with Easyjet and Qantas, offering members access to one of the world’s largest networks of global travel destinations. The program also has 24 hotel partner brands covering nearly 20,000 properties worldwide.
As part of Emirates airline’s numerous sponsorships in sports, arts and cultural events, members have also enjoyed front row access to some of the biggest world events.
Since January this year, over 12,000 tickets across 40 sporting events have been made available to members.
Besides sports fans, Emirates Skywards also engages with artists worldwide.
Emirates Skywards members also enjoy access to a global network of 39 Emirates lounges in major airports, including six lounges at Dubai International Airport. Members are also given excess baggage allowance of up to 20 kg.

Source: Arab News