Etihad Airways partners with Jimmy Choo to mark brand’s 20th anniversary

Etihad Airways, the national airline of the UAE and the official airline of New York Fashion Week, announced the extension of its commitment to the global fashion industry by collaborating with luxury brand Jimmy Choo.
The award-winning airline is celebrating the world-renowned designer’s 20th Anniversary with events at John F. Kennedy (JFK) International Airport and in New York City. 
As part of the celebration, Etihad Airways served as a supporting partner of Jimmy Choo’s VIP event hosted by the international models featured in the 20th Anniversary campaign, including Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju.
Highlights of the event included the unveiling of the brand’s 20th Anniversary campaign video featuring the models and a live musical performance by Mary J. Blige.
“Jimmy Choo has been revered by the global jetset for two decades, so it is fitting that Etihad Airways partners with the iconic brand, which shares similar ambitions — to provide the ultimate in elegance, sophistication and comfort,” said Patrick Pierce, VP of sponsorships. 
An Etihad Airways Atelier is located in the main entrance of the Jimmy Choo VIP lounge, where guests are invited to have their initials monogrammed on a luggage tag onsite. Each accessory comes with a custom insert highlighting the Etihad Airways guest experience.
On the airport tarmac at JFK International Airport, Amber Valletta unveiled an Etihad Airways A380 livery with the NYFW: The Shows branded logo on the aircraft’s engines and door, along with prints by Jimmy Choo, which are displayed on board in the lobby area of the aircraft, located on the upper deck between the First Apartments and Business Studios.
The Jimmy Choo 20th anniversary celebration will continue with Etihad Airways during London Fashion Week and in Abu Dhabi later this year.

Source: Arab News