IHG adds digital rewards to priority club

InterContinental Hotels Group is offering its 65 million Priority Club Rewards members the chance to redeem their Priority Club points for Digital Rewards from the first club, a global provider of instant digital rewards such as music, games and software. Examples of the new Digital Rewards point redemption offerings include: • Well known songs from popular artists across genres including pop, country, alternative rock, R&B and oldies – starting at 300 points • Popular games such as sports, action/adventure and puzzles – available from 800 points • Software for the home/office, foreign language education and multimedia tools are available – starting at just over 1,100 points “We are a hotel loyalty program with many firsts and the new Digital Rewards offering continues this tradition,” said Don Berg, vice president, loyalty programs and partnerships, IHG. “Our innovation and partnerships are driven by recognizing what our members value most, and making it available through Priority Club Rewards before other loyalty programs.”