World record beating innovations maintain Dubai's status

Dubai remainsa key destination for global investors, asmany of the city’s upcoming property developmentsare set to breakdozensof Guinness World Records over the next few years—records that will be in good company with existing world record holders in iconic property developments such as the world’s tallest building, the Burj Khalifa.

Raza Jafar, CEO of ENSHAA Group, the developer behind landmark projects such as the Palazzo Versace Dubai Hotel and the Emirates Financial Towers, spoke during the Group’s annual staff gathering in recognition oftheir efforts in handing over prominent projects this year, stating:

“Dubai remains one of the most attractive investment destinations for global investorsin the world today. At ENSHAA Group, we take our responsibility and commitment to innovation seriously and directmost of our core property investments anddevelopment projects into the emirate.To operate and succeed in Dubai, developers need to offer solutions that meet the exacting standards, quality and innovation that this market demands.” 

ENSHAA Group, whose major shareholders include Majid Al Futtaim Group, Emirates Investments Group and Abraaj Capital, has handed overprojectsin the last 12 months thatincludesome of the latest in uniqueness and innovation. The luxury Palazzo Versace Dubai Hotel, for example, is a bespoke designed property with each room individually furnished.The luxurious D1 Residential Tower,an 80-storey skyscraper that will boast a gym overlooking the creek, an indoor pool, spa,sky-rise lounge and concierge service, for all residents, is also set to come online later in 2016.

Commenting on the diversity and innovation that Dubai continues to offer to developers and end users, Jafar added: 

“Alongside ENSHAA Group’s dynamic investment infrastructure, we are proud to be playing a part in shaping the future growth and development of Dubai.We are, however, also conscious of the impact and value that we can add on a social level – across all our projects and investments.”

Behindthe many achievements credited to its rapid success – ENSHAA Group was founded in 2007 – is the company’s commitment to employing some of the very best and highly skilled development teams in the region. According to Jafar, this success is also attributed to going above and beyond simply delivering on projects, but rather ensuring that each development attains a level that ensures they stand head-and-shoulders above the competition. 

Recentworld-class innovations that ENSHAA Group has delivered include providing the Emirates Financial Towers with the largest robotic (automated) parking facility, in the world. Still an official Guinness World Record, the state-of-the-art technology allows1,191 cars to be stored over nine floors and occupies a net internal area of 27,606.14 m² (297,150 ft²). The modular parking system uses multiple and simultaneous rapid pallet movements and canmanage a peak capacity of 360 cars per hour.

Another example of ENSHAA Group’s commitment to quality and innovation is the bespoke luxury and iconic design of the Palazzo Versace Hotel Dubai (PVD), which caters to high net worth individuals by offering a truly bespoke experience in every room and unique designs that reflect the opulence and dynamism of the Versace brand. 

In another world-recognised development, ENSHAA Group,who ownsSignature Clubs International, Capital Club Dubai, the city’s Premier Private City Club, achieved a “Top 10” ranked status in CNN’s list of worldwide private members’ clubs, in 2015. Capital Club Dubai currently boasts a membership of over 1,600, with approximately 1,000 drawn from some of the top CEOs and directors of private and governmental entities from across the UAE.

“Since being founded in 2011, the backdrop of ENSHAA Group’s success has been the incredible business-friendly environment and entrepreneurial spirit that has been fostered by the Dubai leadership and it government. This is why ENSHAA Group has been able to grow rapidly into one of the region’s premier developers of commercial, residential and hospitality projects,” Jafar concluded.