Gucci’s lawsuit against Guess goes to trial

Gucci sued Guess in 2009 After three years of legal volleys, Guess and Gucci finally met in federal court to get the much-delayed trademark trial between them underway. Gucci sued Guess in 2009 , claiming that a number of Guess products mimicked and imitated Gucci's design elements, including a large block letter "G" and red and green stripes. Gucci's lawyers say Guess has knocked off over $200 million worth of Gucci product.
"This case is not about following fashion trends," said Louis Ederer, Gucci's lawyer, to WWD. "It's about a massive, complicated scheme to knock off Gucci's best-known and iconic designs."
Guess's legal team said Gucci's case is "built on a house of cards," pointing out that Gucci only complained to Guess about its products once. Guess's intellectual property experts also stopped the production of a sneaker that they thought looked too similar to one of Gucci's.