L’Oreal Professionnel becomes official partner of PFW

L’oreal proffessionnel L’Oreal Professionnel began the year 2012 by proudly announcing its official partnership with the elite and exclusive Paris Fashion Week. A three year agreement has been signed that sees the iconic brand become an official partner of the Paris Fashion week, celebrating more than a century of collaboration between hairdressing and fashion.The amazing Orlando Pita, renowned for his innovativeness and contribution to major, outstanding campaigns and shows, was selected as L’Oreal Professionnel’s representative at Paris Fashion week, 2012. His exceptional hairstyling prowess was inimitably showcased at the exclusive fashion show by eminent Lebanese designer Elie Saab during the event.
Returning every season with new and riveting twists on one of the most tricky-to-design wardrobe items, the red-carpet evening gown, and Saab’s latest collection had statuesque models flaunting extraordinary silhouettes ranging from tight-waistedbasque skirts, muslin butterfly blouses, trouser suits in diverse designs and exquisite coats.  
The action that took place at the backstage and podium of Elie Saab’s fashion show in the presence of a plethora of noteworthy celebrities was a treat to watch. A blend of hairstyling expertise and fashion phenomena was witnessed as models sporting Orlando Pita’s exotic hairstyles sashayed down the catwalk in incomparable designs fashioned by Elie Saab for his Winter collection.
Matching the model’s hairdos to the outfits on display, Orlando Pita chose to go with a clean and graphic look centeredon fringes, the very style that has been the rage at various shows at this year’s Fashion week.As the models ventured onto the ramp, the hairdressing feat by Orlando Pita was being revealed live as he transformed the models with stylish frenzy making it as enthralling a watch as the extravaganza unfolding on the ramp.
Enjoying a long and immensely successful alliance with fashion especially in the fashion capital of the world, Paris, L’Oreal Professionnel has closely worked and liaised with some of the most remarkable designers such as Alexis Mabille, GiambatistaValli, Manish Arora, Gaspard Yurkievich, Karl Lagarfeld and Elie Saab. Updated on the latest catwalk looks and adding its own special touch, L’Oreal Professionnel has continually been a true partner to the fashion arena.
Commenting on this landmark partnership that has been embarked upon by L’Oreal Professionnel, ThiesPosken, the International Director of L’OréalProfessionnel said, “Becoming an official partner of the prestigious week allows us to further strengthen the close ties between fashion and hairdressing, to emphasize our role as a trend leader and to highlight our commitment to Parisian elegance.”