Atlantis, The Palm ups its game

Atlantis The Palm, Dubai's flagship resort Atlantis, The Palm, Dubai's flagship resort, has announced the launch of innovations to drive business in existing and new markets during summer 2013 and beyond. The globally renowned majestic resort is situated on the Palm, a man-made island in Dubai that has captured the world’s imagination with its magnificent scale and ingenuity. From the moment you arrive, you are immersed in a dazzling world of imagination, pleasure and luxury of five star hotels.
The resort announced its latest development plans during Middle East's largest travel and tourism shows, Arabian Travel Market. The four day show is taking place at Dubai International Convention and Exhibition Centre and has attracted the biggest names in the travel commerce worldwide.
One new activity included in The Palm's future plan is Ultimate Snorkel, where they will be offering guests an opportunity to swim in the 11 million litre Ambassador Lagoon with more than 65,000 residents, including sharks and rays, accompanied by experienced marine guides.
In addition to this, the resort announced a 40-metre waterslide tower to be added to the Aquaventure waterpark, introducing new thrill rides utilising cutting edge technology, while additional extra casual dining facilities are also in the pipeline.
Meanwhile, to target emerging markets, Atlantis has engaged a number of Chinese, Russian and Indian language speakers to man its toll free booking number in order to streamline the reservation process for travellers from these countries.
Other buoyant emerging markets for Atlantis include Nigeria and Australia, the latter encouraged by the new Qantas/Emirates airline partnership that became operational in last month.