First \'eco\' fashion show in the region launched

Abu Dhabi Mall The distinctive Eco Fashion of the U.A.E. Green Festival has been launched at Abu Dhabi Mall in the presence of Arab celebrity Dima Aljundi, where renowned designers showcased their latest eco-friendly designs which have been produced according to sustainable standards using recyclable materials.
The first-of-its-kind event in the region runs for four successive days and hosts leading eco-friendly fashion brands enabling visitors to enjoy a "green" shopping experience through a set of sustainable designs for men, women and children.
The Eco Fashion Show is meant to function as an effective means of spreading awareness about the importance of adopting an eco lifestyle. It further endeavours to familiarise people with a new phase of shopping, an indispensable component of a sustainable lifestyle.
Not only is the Eco Fashion Show meant for shoppers, but it is also designed for suppliers as it enables them to introduce their sustainable designs to a wide audience. Eco clothing is often made of natural fabric materials that are non-toxic and less polluting in their production, use and disposal. Besides being healthier for our skin, eco-friendly clothing is also comfortable to wear and can be found in fashionable designs.
Abu Dhabi Mall had already launched a special program celebrating the U.A.E. Green Festival earlier this month, including numerous awareness-raising and fitness activities in an attempt to promote a sustainable lifestyle in a fun way addressing all members of society.
Source: WAM