DEWA resumes its annual ‘Be Water Smart’ campaign

Dubai Electricity and Water Authority (DEWA) is resuming its annual 'Be Water Smart' campaign. The campaign supports DEWA's vision to become a sustainable world-class utility and raises awareness on the importance of rationalising water consumption, protecting the environment and conserving natural resources.
"DEWA has launched the 'Be Water Smart' campaign to support Dubai's vision and DEWA's strategy to reduce the wasteful use of natural resources, and find sustainable solutions for extracting and using them. It underlines our efforts to support national and global efforts to preserve water. It also sheds more light on DEWA's initiatives to raise awareness about the importance of rationalising water consumption in Dubai and the U.A.E.. Since 97 percent of water produced in Dubai is desalinated water, an energy-intensive process, reducing water consumption is necessary to save fuel consumption and reduce carbon emissions," said Saeed Mohammed Al Tayer, Managing Director & CEO of DEWA.
The campaign targets residential areas. Compared to the industrial and commercial sectors, in 2013 water consumption was highest in the residential sector with 58.41% of total water use. Commercial customers used 28%, non-commercial buildings used 10.67%, while industrial customers use 2.92%.
Similar to last year, the campaign includes a comprehensive programme to educate consumers about steps they can take in their daily lives to reduce water consumption and save water resources in Dubai and the U.A.E. for generations to come. These include promoting the use of efficient water-fixtures such as water taps and shower heads equipped with flow reducers, using environmentally-friendly home appliances and regular inspection for water leaks in water pipes and tubes inside the house, in addition to other simple and non-costly measures that make a big difference in water consumption and ensure a sustainable future for generations to come.
DEWA encourages its customers to reduce consumption in different ways such as using environmentally-friendly products and appliances. DEWA launches and supports many campaigns and initiatives that help to limit electricity and water waste, protect the environment, and reduce carbon emissions.
Source: WAM