Adyton One launches endowment for Kidney Patients

On the occasion of President His Highness Sheikh Khalifa bin Zayed Al Nahyan's declaration of 2017 as the 'Year of Giving', Adyton One General Trading have announced the launch of an innovative endowment to support kidney patients by allocating a certain percentage of its sales to support this cause.

The endowment initiative was launched in coordination with the Mohammed bin Rashid Global Centre for Endowment Consultancy, MBRGCEC, following the announcement of the ‘Global Vision for Endowment’, launched by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, to revive the practice of endowment through innovative applications.

The concept of innovative endowment was established to strengthen the use of endowments through applications into projects that are not necessarily confined to traditional frameworks.

Based on this initiative, Adyton One General Trading will receive the Dubai Endowment Sign from the MBRGCEC, one of the key initiatives under the Mohammed bin Rashid Global Initiatives, in recognition of their contribution to the community as a model for private sector enterprises. This sign gives procurement privileges for the private sector with Government of Dubai entities as per the directives of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai.

Ahmed Alraeesi, Chairman of Adyton One General Trading, said, "The year of giving, declared by His Highness Sheikh Khalifa bin Zayed Al Nahyan, and the global vision of endowment adopted by His Highness Sheikh Mohammed bin Rashid Al Maktoum, are great opportunities for the private sector to establish sustainable CSR initiatives. Adyton One General Trading has decided to endow a percentage of sales to support the treatment of kidney failure patients."

Dr. Hamad Al Hammady, Secretary-General of the Mohammed bin Rashid Global Centre for Endowment Consultancy, said, "The declaration of 2017 as the Year of Giving by Sheikh Khalifa is a great opportunity for all private sector companies to utilise the innovative endowment concept. The endowment, part of the Global Vision for Endowments launched by Sheikh Mohammed bin Rashid, has opened the door widely for the development of communities, which brings this important development tool to support community development."

He added, "The innovative endowment adopted by the Mohammed bin Rashid Global Centre for Endowment Consultancy serves to provide unlimited opportunities for government and private sector institutions to advance the narrow definition of Awqaf and its perception, hence the importance of the contribution of the public and private sectors which can devise initiatives that support the development of communities and meet various social needs.

"We believe that the contribution of the community through innovative endowments are unlimited and government and private sector institutions can participate in the service of the community regardless of the size of their contribution. Adyton One General Trading has become a partner in the community by contributing through the innovative endowment, and will be provided with the Dubai Endowment Sign launched by His Highness."