'The Divergent Series: Insurgent' debuts, topping North American box office

Lionsgate's "The Divergent Series: Insurgent" showed the power of young audiences and led the box office this weekend with an estimated 54 million U.S. dollars.
Based on the popular series by Veronica Roth, the second installment of the Lionsgate young adult series starring Shailene Woodley and Theo James is about a young woman fighting for freedom and survival in a dystopian society.
"Insurgent" opened just below the 54.6-million-dollar debut of the first "Divergent" in 2014. It grossed 3.6 million dollars from 356 IMAX locations, which represented 6.7 percent of the film's overall grosses this weekend. The audience breakdown for " Insurgent" skewed towards female moviegoers (60 percent) and moviegoers under the age of 25 (55 percent). The film received a healthy "A-" rating from first-night moviegoers on CinemaScore. But critics only gave a poor 32 percent approval rate for it on RottenTomatoes.
Disney's fairytale film "Cinderella" ranked second this weekend with 34.5 million dollars, down 49 percent from last weekend's debut. "Cinderella" has grossed 122 million dollars ten days since its release, which places "Cinderella" 5 percent behind the 128- million-dollar ten-day gross of Disney's other fairytale " Maleficent" in 2014.
Liam Neeson's "Run All Night" plummeted 54 percent to a distant third place with 5.1 million dollars. "Run All Night" has grossed 19.7 million dollars in ten days.
In fourth place, "The Gunman" debuted with a poor 5 million dollars at 2,816 locations in U.S. and Canada. The film received a lackluster "B-" rating from first-night moviegoers on CinemaScore, which indicated the film would fade away from theaters in weeks. Critics just gave it a 14 percent film recommendation rate on RottenTomatoes.
Rounding out the 10 most-popular movies this week were " Kingsman: The Secret Service" (4.6 million dollars), "Do You Believe?" (4 million), "The Second Best Exotic Marigold Hotel" (3. 5 million), "Focus" (3.3 million), "Chappie" (2.7 million) and " Spongebob Squarepants 2" (2.4 million).