SMD takes centre stage at World Travel Market London

Sharjah Museums Department, SMD, has played a significant role in the World Travel Market London, using the prestigious annual event to highlight the upcoming 20th anniversary of Sharjah Art Museum.

This year’s participation marks the tenth time that SMD has attended one of world’s leading events for the travel industry, which provides the global trade with an opportunity to meet, network, negotiate and conduct business.

SMD participated at the event in partnership with Sharjah Commerce and Tourism Development Authority, SCTDA, to showcase Sharjah’s diverse array of unique cultural and historical offerings.

Their discussions with trade delegates and tourism chiefs focused on the upcoming milestone anniversary of Sharjah Art Museum, which was founded in 1997. SMD’s team outlined the permanent collections and paintings by renowned artists and how visitors can learn about the history of the region through the fascinating masterpieces of local painters and Arab artists who have left an important mark in the local and Arab art world.

Manal Ataya, Director General of Sharjah Museums Department, said, "The World Travel Market London offers us an incredible platform to showcase our family of museums to an international audience. One of SMD’s key aims is to expand the outreach of our museum portfolio in order to form new partnerships and bring the world’s best collections to Sharjah."

"The contacts that the team has developed at World Travel Market London today will also be vital in attracting more visitors from a wider geographical area."