Empower’s ‘Smile at 24 degrees’ campaign marks

Emirates Central Cooling Systems Corporation, Empower, has announced a savings of 6.5 percent more energy compared to the same period last year, during the first month of its summer campaign, ‘Smile at 24 degrees.’ Introduced to reduce energy consumption through optimal temperature setting and boost transparency levels in its billing methodology, the outreach campaign targets all of Empower’s major customer segments.
"We are extremely pleased with the successful results of our summer campaign in the first month. Energy productivity is extremely important. Committing to energy productivity will not only drive us to our long-term targets, but also make our infrastructure more resilient and reduce costs for customers. At Empower, we design campaigns that ingrain energy efficiency and reduce environmental impact. The ‘Smile at 24 degrees’ campaign has not only reduced the consumption percentages, but also positively influenced our valued customers to work towards energy efficiency," said Ahmad bin Shafar, CEO of Empower.
The ‘Smile at 24 degrees’ campaign was launched at the beginning of summer and offered insights to customers on ways of rationing the consumption of district cooling, especially since it increases during summer. Empower offered its customers with easy-to-understand tips and advice that could make a real difference in saving energy, without adversely impacting their day-to-day lives or business operations. The awareness and education campaign was led through news stories, advertisements and direct communication, using SMS and e-mail, among other methods, to directly reach Empower’s wide customer base.
"The response and participation we’ve received from our customers in the first month is overwhelming. Their whole-hearted support is a major factor for the success of our campaign. Taking this as an opportunity, I’d like to extend my heartfelt appreciation to all our customers for their enduring support and trust in us. This is just the beginning, and the coming months will bring the real benefits and savings to the country," Bin Shafar added.
Earlier, Empower ran a pre-summer educational campaign in May to prepare customers to face the summer season comfortably, and yet reduce consumption and save on their district cooling bills. The pre-summer campaign was a significant success and it was followed by the summer campaign in June.
The ‘Smile at 24 degrees’ campaign is in line with the government of Dubai’s initiatives toward sustainability of resources. With some 70 percent of the market share of district cooling in Dubai, Empower’s initiatives significantly contribute to the government’s policy. The campaign will continue until the end of the summer to engage with customers, reduce their usage, trim their costs and help achieve shared goals.

Source: Wam