Dele Alli ready to take on the best in Europe as he stars in latest First Never Follows film from adidas

One of the world’s most talented young footballers, Dele Alli has continued his meteoric rise as the star of the latest First Never Follows film from adidas, which launched today ahead of his country’s opening game in the UEFA EURO 2016TM. On the back of a breakthrough season that saw Alli shatter expectations and emerge as one of the world’s most exciting talents, he is set to make waves in his first major tournament appearance.

The film is narrated by a young football fan as he tries to recreate Alli’s uncompromising skills and fearless attitude. The film pays tribute to Alli’s playful personality, highlighting his trademark wave, his ever present grin and his notorious Myspace profile picture that had the football world laughing with him in 2015. Dele Alli has brought a new playful fearlessness to English football with his controlled flair and sublime touches from midfield that features throughout the film.

In the film, Alli wears the new ACE 16+ PURECONTROL, the boots that he’ll wear at the UEFA EURO 2016TM as he makes his debut performance at a major tournament for his country.