Lievremont bet inspires Bayonne publicity stunt

Top 14 side Bayonne are to allow male and female spectators to get in for half-price at Friday's clash with Montpellier if they are sporting a moustache, the club announced on Monday. Bayonne's marketing gimmick is a nod to France coach Marc Lievremont, who has been growing a moustache for the past week since losing a bet at the World Cup to France's English defensive coach David Ellis. One of Lievremont's brothers Thomas is the forwards coach at Bayonne. The publicity stunt has been designated "I love moustache" as the club's board hopes it will help to fill the stadium against last season's beaten title finalists. Women will be able to benefit from the offer as the rule for admission at half-price states that false moustaches are permitted.